Children’s Discovery Garden

$Children\'s Discovery Garden Branding, Way-finding & Identity$

Wegerzyn Gardens MetroPark was looking for a partner that would create not only a brand that would appeal to children, but one that would educate, inform and keep their attention throughout the space. They wanted a mascot created that would serve as spokesperson for the Garden and would be the personification of the Discovery Garden.

Keeping it fun and fresh, and complimenting the garden environment was the request, Skeeter was the answer. The native prairies held what we were looking for. Our focus was dragonflies, and since they feed on mosquitoes, we affectionately call our dragonfly garden mascot, Skeeter.

Skeeter serves as a personified brand spokesperson that ties the identity, brochures, educational displays, banners, uniforms and way-finding system together. And, did I mention, the kids love him.

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