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Dayton Philharmonic Orchestra has partnered with Catalyst Creative Partnership for six years. The relationship began when Catalyst started crafting a new visual identity and multiple branding initiatives for the Orchestra’s historic move to the Schuster Center in 2002. The agency now serves in an essential role with DPO’s seasonal “retail” branding as well as subscription and acquisition direct mail marketing.
This year, Catalyst Creative Partnership focused on simplifying the message both graphically and verbally. DPO has such a complicated product offering, displaying the information clearly and cleanly, while keeping it visually interesting, is of the utmost importance.
The marketing materials consisted of a 24-page brochure, search tower poster, lobby banners, subscription renewal forms, individual product brochures, web graphics and a season calendar.
Giving the credit to the leadership of DPO’s Marketing Department, their overall revenue has increased 74% since the year 2000. Although we would love to see the number of DPO season subscribers rise, we are proud that they have remained steady unlike some orchestras that have experienced lower subscribers. Florida’s Symphony Orchestra is down 17%, and Broward Symphony Orchestra has seen a 48% decline in subscribers (The Miami Herald Media Company 5/11/08).
“I came to the Dayton Philharmonic Orchestra as the new Director of Marketing and Public Relations in August of 2003 after 30 years in the advertising business as a Creative Director, then Agency Principal. Jän and his shop were among the many wonderful surprises that awaited me here in Dayton. He has a holistic view, solid probing questions, good business sense, and fantastic design abilities. It’s unusual to find a creative leader that combines both attention to detail and strategic skills, so I am pleased to have partnered with Jän and his group. He is really helping us to create long-lasting value for the DPO brand.”
David S. Bukvic
Director of Marketing & Public Relations
Dayton Philharmonic Orchestra