DeVol Branding & Marketing

DeVol Construction Branding

DeVol needed an identity that separated themselves from all the other construction companies in the Greater Cincinnati area. Catalyst Creative Partnership was their first and only choice. From the very conception, DeVol looked to Catalyst to build a brand that would have long-lasting equity.

Catalyst learned there is a great distrust and fear when people hire a design/build/remodel company. People believe they will be taken advantage of, be overcharged, have long periods of inactivity and their home will never be completed on time.

Everyone’s first inclination is to write marketing text that use the words “quality” and “service”. The problem with using terms like those is there is no way to quantify them until after you have hired the company — then it’s too late. The company’s qualities need to be visually implied by the application of the brandmark and verbally communicated through customer testimonies.

Using the actual 500+ year old DeVol family crest as the brandmark immediately communicates a sense of quality, trust, security and stability. It’s inscription, “In Labore Suavitas” (Latin for In Labor We Serve) and design have a regal quality and effectively communicate quality and service — exactly what the potential clientele are looking for in a remodeler. Consequently, the brandmark allows DeVol to catch the eye of the homeowners with higher-priced homes. Not a bad side-effect.

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