Golden Rainbow Ad

$Golden Rainbow Fund Reader\'s Digest Ad$

James Investment Research has been looking to Catalyst Creative Partnership for marketing, design and advertising services for 10+ years. When it was time to create an ad for Reader’s Digest for their Golden Rainbow Fund, Catalyst was their first and last agency to call.

Over lunch Jeff, Brian (JIR) and Jän (Catalyst) brainstormed ideas on how to reach the target market with the appropriate motivational message. Jeff shared his audience’s thoughts on investing; “I have enough to worry about and don’t have enough time to keep informed on investing.”

The verbal concept of the Golden Rainbow offering shelter to a relaxed investor in the middle was a winner. We just didn’t know how much of a winner. Three months after running the ad (which received 75% most read rate), the amount of the fund had doubled and the new accounts were up 50%.

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